Welcome to This Way Up
This Way Up specialises in creating one-off design from the unwanted or discarded materials of everyday life. Everything has intrinsic potential, but often the reason that these items are thrown away is that the previous owner has lost sight of this value, or lacks the experience to manipulate it.
Fashion, by definition, is a drain on resources, continuously changing to remain 'up to the minute' only to become ‘throw-away’; this encourages heavy consumerism.
However, fashion will remain a changeable force, dominating global culture, so the idea behind This Way Up is:
To exploit qualities in second-hand products by changing aspects of their original form,
To promote re-use as a viable way of creating quality desirable objects,
To curb the habit of following the cyclic developments in conventional fashion, encouraging a more personal connection with the consumer than a simple fashion whim by developing narrative and/or humour within objects,
Ultimately, to become a producer of unique products, ignoring mainstream definitions of what’s ‘in’ and ‘out’.
If you are interested in purchasing any of the objects on this website, please see contacts.
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